Why quarterly branding sessions are important:

• Consistency: Having a consistent variety of content relevant images is one of the most important ways to show your ideal clients what you are offering and why they should be purchasing what you sell or choosing to hire you for your services. Hiring a professional photographer that has the style and imagery that reflects the feel of your brand is so important. Visual representations of what you do bring in significantly more opportunity for customer engagement than written words alone. People are more likely to share and engage with content that is aesthetically pleasing and working with a professional photographer at regular intervals, ensures a cohesive and consistent visual identity for your brand across all marketing channels.

• Seasonal marketing: If your business hosts events seasonally, participates in community events throughout the year, or sells merchandise that changes throughout the year, this is a great program to showcase all that you do! Pre booking seasonal appointments for the year allows you to work professional photography into your annual budget. Having a session on the calendar for each quarter insures that you won’t forget to capture some updated content when you need it.

• Images that show your client the face(s) behind your brand: You are your brand and your ideal clients want to connect with you and who you are. Getting your audience’s attention and showing them why they want to work with you comes from personal touch points. Branding is about showcasing who you are, your values, and the reasons that your passionate about what you do. Your face and the face of your team makes your brand recognizable, relatable, trustworthy, and gives authenticity to your marketing.